Ts. Mohd Hafidz Mohd Haniff (Roy)
AI Strategist
Transforming organizations into AI-enabled enterprises
About
Highly accomplished technology executive with over 15 years of progressive experience in AI strategy, digital transformation, enterprise architecture, and cybersecurity across Agrifood, Oil & Gas, Energy & Utilities, and Manufacturing. Certified Professional Technologist (MBOT) with a proven track record of designing and deploying AI-powered solutions — from GenAI agents and RAG pipelines to AIoT and computer vision systems — that deliver measurable operational impact.
Doctor of Business Administration (DBA) Candidate · Putra Business School, UPM · Expected 2028
linkedin.com/in/mdhafidzCore Skills
AI & Generative AI
Cybersecurity
Digital & Enterprise Architecture
Project & Program Leadership
Experience
FarmByte
Oct 2023 – PresentDeputy General Manager, Digital Strategy & Enterprise Architect
- Led Digital, Data & Innovation division across EA, Cybersecurity, and AI Innovation
- Deployed RAG-based AI agents for digital contracts and agronomic guidance
- Built AIoT smart farming and Computer Vision (pineapple grading) solutions
- Achieved up to 40% OPEX savings via remote farmer monitoring
PETRONAS Dagangan Berhad
Nov 2021 – Apr 2025Subject Matter Expert, Cyber Security
- Oversaw cybersecurity for PDB, SETEL, KAFS, PETRONAS Aviation — 1,000+ petrol stations
- Directed end-to-end PCI DSS v4.0.1 certification nationwide
- Led Cybersecurity Deployment Program: Cyber Defense, IAM, OT Security, Security Awareness
Tenaga Nasional Berhad
Nov 2019 – Jul 2022Senior Manager, Project Delivery Digital / Scrum Master
- Managed MYR 150M+ projects including AMI Smart Meter Data Centre
- Delivered myTNB e-payment gateway (PCI DSS), TNB Retail POS nationwide refresh
- Drove Agile/Scrum initiatives for Customer Experience and Employee Experience
Sabio
Dec 2018 – Nov 2019Manager – APAC Operations / Infrastructure Specialist
- Primary IT contact for APAC unified communications (AVAYA, Verint, VMware)
- Achieved ISO 27001 certification for Sabio KL office within 4 months
Malaysia Marine & Heavy Engineering (MMHE)
Dec 2014 – Dec 2018ICT Solution Architect / Strategic Planning PMO
- MMHE ICT Solution Architect covering full ICT infrastructure for 3,000 users
- Managed 50+ servers, quarterly penetration testing, ERM and BCM frameworks
Earlier Roles
2010 – 2014HPE Technical Consultant · IBM Technical Engineer · Nichicon QA Engineer
- Wintel technical consulting at Hewlett Packard Enterprise
- Technical engineering at IBM (Cyberjaya)
- QA & Element Testing at Nichicon Malaysia (manufacturing)
Projects & Ventures
FarmByte Digital Ecosystem
Deputy General Manager & Enterprise Architect
End-to-end digital transformation of Malaysia's national agrifood platform — integrating AI, IoT, and data strategy to support food security mandates.
AutoApply AI
Founder & AI Product Builder
GenAI-powered SaaS platform that automates end-to-end job application workflows using multi-agent AI pipelines — reducing hours of effort to seconds.
AI Own Lab
Independent AI Researcher
Independent AI research lab benchmarking frontier models (GPT-4o, Claude, Gemini, Mistral) and building agentic automation for brand content and SME AI adoption.
Certifications
PMP®
PMI
CISM®
ISACA
PSM I
Scrum.org
ITIL
AXELOS
MCP
Microsoft
MCSA
Microsoft
Ts. (MBOT)
MBOT Malaysia
Pentest
Certified
Let's Connect
Open to consulting & advisory engagements in AI Strategy, Digital Transformation & Cybersecurity.